Alena Mokshina Hair Salon

Alena Mokshina is a Russian-speaking hair stylist based in Newport Beach. She offers a wide range of services, from complex coloring techniques to simple children's haircuts.

Before partnering with our agency, Alena’s business relied exclusively on word-of-mouth, with no leads coming in from the internet. During our collaboration, we identified her primary target audience: Russian-speaking women who prefer the Airtouch technique, valued for being the gentlest method with the most long-lasting results.

We conducted in-depth market research and launched the Newport Hair website. While SEO efforts are still ongoing, the site has already begun delivering its first tangible results.